JIAYI LIU
刘       佳怡 





design
about me




day-to-day

Samsonite
Rebranding


新秀丽              品牌重塑

 
2018


“ everywhere is a stop for young travelers.”
“对于旅行者来说,任何地方都会是旅行中的一个停靠站。”








The mission of this new sub-brand is to introduce travel as a lifestyle to more people and provide them high quality travel products, especially luggages, in order to help them improve their experience when traveling. 

这一子品牌的主要宗旨是将旅行作为一种生活方式并将其介绍给更多人,以及为这些旅行中的人们提供更好的旅行装备,尤其是行李箱,帮助他们提高旅行中的体验
 











design motif | 设计主题 








visual identity | 视觉识别 











applications| 应用 


campaign | 广告宣传









JIAYI LIU, NYC, NY.