JIAYI LIU
刘       佳怡 





design
about me




day-to-day

NU-DAY
Umbrella

初见日      雨伞品牌设计

 
2018


“ Showoff your braveness.”
“秀出你的勇敢。”










Bad weather brings us bad moods. If the umbrella is broken in a rainy day, that would be an even more terrible situation. In order to keep warm and dry, we will provide you stronger umbrellas. 

Let us help you facing a cold rainy day by carrying a reliable umbrella as well as a heart full of energy and braveness with you in New York City. 

坏天气会带来坏心情。如果在一个阴雨天里连遮雨的伞坏了,那将会是更加糟糕的情况。为了保持温暖和干燥,初见日作为雨伞品牌将会为大家提供更加坚固的雨伞。

请让我们帮助大家一起面对纽约的每一次阴雨连绵的天气,一起带上可信任的坚固雨伞和一颗充满能量与勇敢的心

 











strategy | 方案







verbal identity | 口头识别 








visual identity| 视觉识别 








applications | 应用 








 
JIAYI LIU, NYC, NY.