JIAYI LIU
刘       佳怡 





design
about me




day-to-day

Blackberry
Brand

Guidebook


黑莓       品牌形象指引

 
2019


“ If life is tastable, the surface is usually bitter and sour; 
but there are always some drops of sweet and warmth hidden underneath. ”

“如果生活有味道,那么它的表面常常是苦涩的;
但是藏在这表面之下的,总有些许的甜蜜与温暖。”









A new brand guidebook for Blackberry is not only an instruction about how to utilize a new visual identity system, but more significantly, it is aimed to introduce and share the values of the brand and its products with the consumers who didn’t familiar with the brand.

This brand guidebook is providing Blackberry an opportunity to introduce itself from a new perspective.

对于黑莓而言,一个新的品牌形象指引不仅仅是作为全新视觉识别系统 的使用引导,更重要的是,它能够帮助品牌与其客户们分享新的产品与品牌价值观 。与此同时,这也是从多方面展示品牌的一个机会。
 











brand narrative | 品牌叙述说明 







visual identity | 视觉识别 








applications & campaign | 应用 & 广告 











JIAYI LIU, NYC, NY.